I’ve changed my tagline from Trust and Service to Trust Through Accountability. The thought process behind this is I am seeing everyone running around with Trust as part of their titles or assumed as part of the profession. You trust me because, well, because I have the title or I am a nice person. I want to establish that I don’t want your blanket trust, I want you to trust me because there is an objective reason to do so and accountability is that objective reason.
This thought came to me because of an article I read about money missing from trusts. You can read it too: http://www.mercurynews.com/trust/ci_21031651/fbi-probes-17-million-missing-from-santa-clara